01 / Systems
Campaign templates and brand tools that help teams produce consistent work.
Portfolio / 2026
Lead Visual
& Systems Designer.
I design campaigns, brand identities and production tools that help teams deliver consistent work at scale. My experience spans automotive marketing, construction, real estate, consumer branding and beyond.
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02 / Direction
Clear visual direction for campaigns, brands and internal communications.
03 / Automation
Practical browser tools for common production tasks.
About me
A visual designer who makes complex work easier to use.
I’m a Florida-based visual designer working across campaign design, brand identity, editorial layout and production tools. I enjoy getting close to the practical details: what needs to be made, who needs to use it and how it needs to hold together across formats.
Outside the studio, I enjoy cooking with my wife and spending time with our two cats. That quieter side of life keeps me curious, grounded and attentive to the small details.
Selected work
Work that makes the next step clearer.
Campaigns, editorial design, brand identity and practical production tools.
Featured Work
Selected projects
A focused mix of editorial, automotive, recruitment and brand-identity work.
02 · TCC / Vehlo
TCC / Vehlo dealership win-back campaigns
Direct mail and email layouts for dealership service campaigns across North America. Toyota and BMW are featured examples.
View case study
04 · Luminique
Luminique brand identity, packaging & motion
Completed beauty brand identity, packaging, campaign work and motion graphics built around expressive color and a distinctive wordmark.
View case study
01 · FINFROCK publications
FINFROCK Publications
Publication design that explains FINFROCK projects through clear layouts, image sequences and project stories.
View case study
03 · FINFROCK campaigns
FINFROCK Recruitment & Community Campaigns
Recruitment and community materials adapted for specific roles, events and audiences.
View case studySupporting Work
More design work
Additional dealership campaigns, automation tools, culture work and real-estate branding.
07 · FINFROCK
Culture, Apparel & Community Experiences
Apparel, recognition and event materials that make internal campaigns feel considered and tangible.
View case study
06 · Production tools
Workflow Automation Utilities
Browser tools that show a simpler path from source files and lists to useful production outputs.
View case study
05 · TCC / Vehlo
Dealership email and banner campaigns
Sales emails and banner variations built to carry offers clearly while respecting each dealership brand.
View case study
08 · OfferCharm
OfferCharm + SetHomes brand identity
A commissioned identity and collateral suite for Shadi Tamimi’s OfferCharm and SetHomes Realty businesses.
View case study
02 · TCC / Vehlo
Created at TCC, a VEHLO company, for dealership clients
Win-back campaigns for dealership service teams
Created at TCC, a VEHLO company, for dealership clients across North America. I designed direct-mail and email layouts for service win-back campaigns; Toyota and BMW are featured examples from the broader work.
01 / Brief & constraints
Service campaigns needed to present offers, vehicle details and appointment steps clearly in both mail and email while following dealership brand requirements.
02 / My role
I designed the direct-mail and responsive email layouts, including offer hierarchy, visual treatment and variable customer information. I used a clear offer-first hierarchy, vehicle imagery and a consistent booking prompt so the message could scan quickly in mail or email.
03 / Practical use
The layouts supported dealership service follow-up across North America. The paired print and email examples show how the same message could carry across channels.
Direct mail system
Print collateral built for redemption
The print layouts keep offer details, customer information and booking prompts easy to scan while allowing campaign details to change.
BMW service mailer
Toyota service mailer
Triggered email flows
Digital touchpoints that mirror the offer
The responsive emails carry the same offer and service information into an inbox-friendly format.
BMW triggered service flow
Full responsive email with customer recovery offers.
Toyota service email
Full responsive email with customer recovery offers.
Declined service emails
Lapsed-service messages, ready for follow-up
These follow-up emails bring open service recommendations back into view with a clear next step for booking.
BMW declined service email
A recovery-oriented message for open service recommendations.
Toyota declined service email
A recovery-oriented message for open service recommendations.
05 · TCC / Vehlo · Multi-brand campaigns
Created at TCC, a VEHLO company, for dealership clients
Sales emails built for busy dealership campaigns
For TCC / Vehlo dealership campaigns, I designed emails and headers that make offers, inventory and next steps easier to scan. The work adapts to individual dealership brands and approved visual requirements.
01 / Brief & constraints
High-volume dealership emails had to carry inventory, offers, store details and a clear next step without losing each brand’s visual character.
02 / My role
I designed sales email layouts and banner templates, setting the hierarchy for imagery, offers, vehicle information and calls to action.
03 / Finished work
The work includes responsive sales email redesigns, before-and-after examples, and 24 banner variants across volume, premium and luxury dealership brands.
01 / Sales e-blast redesign
Subaru: from promotion-first to a cohesive sales system
A visual reset for a Subaru sales email: fewer competing messages, stronger offer hierarchy and a more composed editorial presentation across the full campaign.
Before
Promotion-heavy inventory layout
Dense offers and competing visual messages.
After
Composed, brand-led sales communication
A unified offer system with clearer scanning and hierarchy.
02 / Sales e-blast redesign
Route 18 Auto: sharper offers, clearer conversion paths
A revised Route 18 campaign built around stronger offer framing, better service-category segmentation and a decisive appointment CTA.
Before
Seasonal promotion stack
A broad offer list with an inconsistent reading flow.
After
Structured service-recovery campaign
Focused offers, differentiated categories and a clear service CTA.
05A · Dealership banner library
Supporting work for TCC / Vehlo dealership campaigns
Banner variations that keep dealership details clear
A library of dealership headers that keeps location details, offers and vehicle imagery legible while making room for the visual rules of each brand.
01 / Brief & constraints
The headers needed to display dealership, location and offer information while adapting to different brand requirements.
02 / My role
I designed the banner variations, deciding how typography, vehicle imagery, dealership information and calls to action should work within each format.
03 / Finished work
24 banner variants were produced across volume, premium and luxury dealership brands.
01 / Mainstream & volume
Built for breadth, clarity and daily retail cadence
12 brand-specific header systems
02 / Premium & luxury
Elevated restraint for high-consideration brands
12 brand-specific header systems
01 · FINFROCK Publications
Hotel & student housing project spotlights
Project stories, made tangible.
Publication design for FINFROCK project stories. The layouts bring photography, project facts and construction milestones together in a format that is easy to read and share.
01 / Hyatt House Naples
A hospitality project with a story to tell.
This publication pairs hospitality imagery with project information, construction details and progress to give the Hyatt House Naples work a clear editorial story.
01 / Brief & constraints
The publication needed to cover hospitality interiors, a waterfront setting, construction phases and building details without becoming difficult to follow.
02 / My role
I designed the publication layouts, visual hierarchy and sequencing of imagery, plans, milestones and construction details. Full-bleed photography establishes the setting, while measured typography and structured spreads make project facts easier to follow.
03 / Finished work
The finished publication gives project information, imagery and building details a single, well-structured home.
02 / FINFROCK Solutions
Student housing, delivered without
any excuses.
The Village at USF publication presents a large student-housing project through its delivery timeline, building method and student-living details.
01 / Brief & constraints
The piece needed to explain a phased delivery schedule, construction method and student-housing experience in a compact printed format.
02 / My role
I designed the tri-fold layout and the reading order for the project story, milestone information, imagery and supporting diagrams.
03 / Finished work
A six-panel publication that connects the delivery timeline, building method and resident experience in one piece.
Publication mockup
The story in context
Tri-fold layout
The complete publication, panel by panel.
From the delivery promise to project milestones, each side keeps the narrative, proof and people-facing details in view.
03 · FINFROCK campaigns
Recruitment advertising & community collateral
Built to bring the right people in.
Recruitment and community materials for FINFROCK, designed to make the role, message and next step easy to understand.
01 / Brief & constraints
Each campaign needed to speak to a different role or community effort while remaining recognizably FINFROCK.
02 / My role
I designed the campaign layouts, pairing jobsite photography, role-specific messages and clear calls to action across advertising and print materials.
03 / Finished work
The finished work includes driver, carpenter and engineering recruitment ads, social motion, a development brochure, a safety card and community collateral.
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07 · FINFROCK culture
Apparel, employee recognition & on-site moments
Designs that show up in the
real world.
Apparel, photography, recognition and event materials for FINFROCK employees and community moments.
01 / Brief & constraints
The work needed to translate recognition moments and community events into items people could wear, use and see on site.
02 / My role
I designed the apparel graphics, recognition materials and event touchpoints shown here, adapting each idea to its physical format.
03 / Finished work
Finished applications include shirts, appreciation items, event signage and supporting photography of the work in use.
Design
Tough as Concrete
In use
Construction Appreciation Week, worn by the team
Design
FINFROCK Strong
In use
A cause-led campaign, brought to life on the team
Additional moments
The rest of the story, in the field.
Supporting photography and event work without a one-to-one design counterpart, kept together as a concise record of FINFROCK culture in action.
06 · DesignOps Tools
Small utilities for repeatable production work
Less production drag.
More momentum.
Three production tools I created for repeated tasks that slow campaign delivery: proof preparation, seed-list updates and image output.
01 / Previous workflow
Before a mailer could move to print, designers had to open and crop each approved proof, save it, download the seed file, enter salesperson data by hand, save again and then release the job.
02 / My role
I designed and developed these tools, shaping the interfaces and input-to-output workflows for PDF Auto-Crop, SpeedSeed and Image Studio.
03 / AI-assisted development
I used AI development tools, including Bolt, to help build these browser utilities. I directed the workflows and interface design, then tested and refined the implementation for real production tasks.
Production utilities
Two workflows, made visible step by step.
Click through the source file, selection step and finished output for PDF Auto-Crop and SpeedSeed.
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PDF Auto-Crop — add the source file
Drop in an InDesign PDF and the utility prepares it for a clean, cropped JPEG export.
Image Studio
One browser workspace for image production.
A browser-based image utility for resize, compression and crop, plus an AI-assisted alt-text feature that turns an image or PDF into a copy-ready description.
01 / 10
Start with the tool hub
Choose resize, compression, crop or alt-text extraction from one browser workspace.
04 · Luminique
Brand identity, packaging, campaign design & motion graphics
Skincare designed to stand out.
Completed brand identity, packaging, campaign and motion-graphic work for Luminique. The visual direction uses a custom wordmark, saturated color and a recurring line pattern to give the skincare range a distinctive presence across product, promotion and animation.
01 / Brief & constraints
Create a beauty identity with more visual energy than the category’s familiar neutral, minimal packaging while keeping each product easy to identify.
02 / My role
I created the wordmark, color palette, packaging graphics, campaign applications and motion graphics. Key choices included a hand-drawn wordmark for warmth, saturated color to separate formulas and a recurring line pattern to connect the range.
03 / Finished work
Finished applications include product packaging, outdoor posters, gift cards, a shipping box, a color-coded product family and a vertical motion graphic.
Identity foundation
A wordmark with warmth, movement and range.
The Luminique wordmark brings a human counterpoint to the polished packaging forms. Its custom rhythm and small radiant mark carry across light, dark and color-led applications, creating a recognizable signature without relying on a sterile cosmetic aesthetic.
Product language
One visual family, three unmistakable color stories.
The color system gives each formula a distinct point of view while the logo, burst mark and pattern keep the line cohesive.
Luminique in motion
The identity, brought to life.
A vertical motion piece extends the Luminique visual language across color, product and type.
08 · OfferCharm + SetHomes Realty
Commissioned work for Shadi Tamimi · OfferCharm and SetHomes Realty
Two real-estate identities, designed to work together.
Commissioned by CEO Shadi Tamimi, I created the branding and design work for OfferCharm and its affiliated company, SetHomes Realty. The project includes identity marks, business cards, email signatures, a seller guide and supporting visual applications.
01 / Brief & constraints
Create two related real-estate identities that feel connected under Shadi Tamimi’s leadership while keeping their individual character.
02 / My role
I created the brand identities and designed the business cards, email signatures, seller guide layout and supporting visual applications shown here.
03 / Finished work
The work includes two identity marks, printed business cards, two email signatures, core-values artwork and an eight-page seller guide.
A promise with personality
Clear values make the customer experience tangible.
The guide turns OfferCharm's core values—empathy, greatness, guidance and intention—into more than internal language. They become visible proof of how the brand shows up for a homeowner at every stage.
Identity in use
A connected system, from logo to everyday client communication.
The identity is carried through personal, relationship-building details: business cards, email signatures and the marks that anchor each company.
Seller guide
One story, from first impression to proof.
Use the previous and next controls to move through the eight-page seller journey.
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Cover - sell your home on your terms
A direct promise sets a reassuring, homeowner-first tone from the first page.
Contact
Let’s make complex work
feel clear.
Big challenge or small detail, let’s find the design solution that fits. Get in touch.
